No randomness: the strategy of Giovanni Geddes da Filicaja, at the helm of Ornellaia and Masseto (Frescobaldi), and one of the most experienced managers in the world, to make Masseto a globally successful brand, also thanks to La Place, which distributes it in every corner of the world, with the exception of Italy, the USA and Canada. Over time, it has become the second most traded wine on Liv-ex behind Sassicaia: between 20, so before landing on La Place, Masseto was only the ninth most purchased Italian wine on the secondary market, when labels exchanged were surely less than today. Just in the last three years, the prices of Masseto have grown by 40.5%, more than Ornellaia (+ 38.2%) and Solaia (+ 37.2%). The exact opposite, for example, of what Masseto did, a case history that illustrates well the positive role of La Place on the success of a label. The almost is related to those cases (few, actually) in which the company has given priority to price rather than to building a global brand. Which, for their part, have almost always built a profitable relationship with the French distribution system. Thus, pushing La Place to look around, always focusing on labels of enormous prestige. The Place and the secondary market for fine wines, thus, seem to move in parallel: Bordeaux, and the en primeur system, have lost positions, while demand, on all other fronts, from the internal one (Burgundy, Champagne, and Rhône) to the external one (Italy, USA, Spain and beyond), has continued to grow. The revolution has served, and the autumn appointment has now become more interesting than the en primeur of Bordeaux, whose wines, to this date, are worth 34.1% of the trades on the Liv-ex, as recalled by the report “La Place de Bordeaux and the expanding fine wine market”. A milestone on the way to a now evident change: in the autumn the new vintages commercialized by La Place will be presented, 108 wines from 32 different regions and 11 countries. A year earlier, in 2009, La Place welcomed the first wine with no connection whatsoever with Bordeaux: Masseto 2006. At the time, the secondary market for great wines was the prerogative of Bordeaux labels, which represented, in value, 95.7 % of exchanges. The fine wine market, as we have been saying for years, has experienced a slow and inevitable revolution, which began in 2010. It was only an anticipation of what inevitably happened sometime later. ![]() In fact, since the 17th century, La Place has been at the exclusive service of the Grands Crus of Bordeaux, opening, for the first time to a different wine, only in 1998, when it welcomed the Chilean brand Almaviva, however, owned by Baroness Philippine de Rothschild (Château Mouton-Rothschild). But also, an organization capable of grasping change. A club for the few, which has its main strength in centuries-old know-how, which guarantees privileged access to the most prestigious niches of foreign markets. Learn more about Instacart pricing here.It is the oldest and most prestigious fine wine distribution network in the world, and, in the last century, it was the engine of the international success of Bordeaux wines: today La Place is a hub capable of welcoming hundreds of producers and a network of 300 négociant, which sell in 170 countries around the world. Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership. Instacart+ membership waives this like it would a delivery fee. Instacart pickup cost: - There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too. 100% of your tip goes directly to the shopper who delivers your order. It's a great way to show your shopper appreciation and recognition for excellent service. Tipping is optional but encouraged for delivery orders. Orders containing alcohol have a separate service fee. Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. ![]() Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35. Here's a breakdown of Instacart delivery cost: - Delivery fees start at $3.99 for same-day orders over $35.
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